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& nbsp; & nbsp; & nbsp; Adidas, Europe's largest sporting goods manufacturer in the world's second-largest sports brand. Reebok, the second-largest sporting goods maker after Nike and Adidas in the world's third largest popular sports brand. Recently, both formally unite --- August 3, adidas announced a price of $ 3.8 billion merger with Reebok industry. The main intention of this combination is directed at their most important competitor Nike, Nike's challenge to US dominance in the industry. This configuration will produce exactly and how kind of impact on the sports brand's future development pattern, this remains to be the test of time, but Nike and Adidas both world's most popular sports brand development and marketing strategies history indeed there are many places worth We went to learn. & nbsp; & nbsp; & nbsp; Adi: In the Olympics as a stage & nbsp; & nbsp; & nbsp; 1928, when company founder Adi Dassler, for participation in Amsterdam? Olympic athletes sewing start first pair of sneakers, Adidas's history is closely linked to the Olympics together --- at least three times more than the official supplier of Olympic qualification, at the Athens Olympics, Adidas to all 28 sports The 26 provide equipment. In fact, it is such an international sporting event for the Olympic Games Adidas provides the best platform for display products quality, it is also characteristic of this marke Cheap foamposites for sale ting achievements later Adidas. & nbsp; & nbsp; & nbsp; Adi Dassler and his successors have only one conviction:? To provide the best products for athletes, allowing them to better results. And like the Olympic venue of this international inspection of product quality is undoubtedly the best base. Globally, Adidas's marketing strategy is mainly adopted a strategy and world-class sporting events closely, and signed an endorsement deal with the project team and the gold medal athletes, carry out mutually driven brand strategy. In fact, for the sporting goods company, the Olympics, the World Cup, NBA, gold medalists and so influential and reputable endorsements huge way itself is the best form of publicity. Although Adidas, which owns a number of well-known athletes as a spokesperson, but the company's sponsorship activities focus was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championships and the World Cup. This strategy allows adidas to link themselves with the most exciting event together. This emphasis on individual athletes sponsored practice the difference is in the hope of success and a model for the performance of athletes outside the arenas of the latter to a greater extent. In addition to the World Series, the Adidas also sponsors national and regional teams around the world. It is sponsored Cheap jordans online air jordan 11 blackout for sale national football teams Germany, Spain and France, AC Milan and Real Madrid football club teams teams, the New York Yankees baseball team and the San Francisco 49ers football team. Team spirit is the center and its numerous fans where the pursuit of life, which sponsors the team to establish contact with customers to promote their brands to provide a unique opportunity. & nbsp; & nbsp; & nbsp; rely on this set of marketing mode, Adidas in the 1960s and 1970s can be described as thriving. & nbsp; & nbsp; & nbsp; However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike in the late 1970s. & nbsp; & nbsp; & nbsp; Nike: pyramidal image promotion strategy & nbsp; & nbsp; & nbsp; Nike originated in 1962, pioneered by Phil Knight, at that time? named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. 1980 accounted for about 50% of US market share, initially over Adidas sports shoes in the United States take the top spot in the industry. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (JustDoIt)" slogan. & nbsp; & nbsp; & nbsp; much of the 1980s and 1990s, professi Retro jordans for sale onal athletes are like a hero worship, so Nike has invested heavily, please successful, attractive products of well-known athletes endorsement, take a pyramid image promotion strategy. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Athletes for the use of products that do more than a propaganda Nike, but only the most successful Nike. Nike has a word, the secret of business is for the athletes to produce high-quality shoes, let them go in the fashion front, other people will follow the market to follow. & nbsp; & nbsp; & nbsp; 1984, Nike and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, and in an unprecedented courtesy --- use Jordan's name on the Nike sports shoes. The total value of Jordan's total of up to $ 1 million per year. The price is five times Adidas or Converse out of the price. Both companies believe that Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire athletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a c cheap foamposites ontract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." According to advertising experts believe that the effectiveness of advertising does not depend on how much advertising spend, NIKE often big advertising before and after the Olympics, people mistakenly think that this is the Olympics advertising. 1996 Atlanta Olympic Games, NIKE has not become TOP partner. But it's in the Olympics park, rented a parking lot, built a theme park, please sign star went to a show, while carrying out various activities, the results of which had become the biggest winner, the American people believe that it is the Olympic Games sponsor.from the North Carolina shop Social Status in winter season for inspiration in collaboration with New Balance, CM1600 launched the theme of "Winter in the Hamptons" shoes. The design of the pigskin, nubuck le Cheap foamposites for sale ather and Denim Wear Surface of three kinds of materials to create different materials and different colors represent different meanings. The primary symbol of the leather detail interior part of luxury yacht; dark denim represents the winter sea; and a blue and green part represents the ocean. Perhaps this is the "The Hamptons" winter left the impression. Available in December 13th, priced at $164.95. adidas inspiration from football shoes, the transformation of the ACE16+ Ultra Boost changed our understanding of Ultra Boost, remove shoelaces after only Primeknit material package, but also to bring comfort upgrades. ACE16+ Ultra Boost also released the day before the white color, Cong vamp to Boost outsole uniform flawless, somewhat noble. From the first limited sale to today launched a new color, ACE16+ can be expected to become a new generation of Ultra Boost will Boost a popular choice, if you saw this pair of white, may be prepared in a clean. Currently, Adidas, ACE16+, Ultra, Boost have been registered overseas designated stores for sale, looking for a pair of channels?0.jpg (81.79 KB, download number: 0) download attachments saved to the album 2013-11-1 10:08 upload 0.jpg (117.95 KB, download times: 0) download attachment save to album 2014-12-26 upload at 15:22 as the birthplace of the brand, with oriental flavor of Japanese descent, its name comes from the Japanese E Cheap jordans online mperor's residence in Tokyo, located between Tian Ying Ku Ku and triumph, door - sakuradamon a moat. 1.jpg (65.63 KB, download times: 0) download attachment save to album 2014-12-26 upload at 15:22 2.jpg (59.5 KB, download times: 0) download attachment save to album 2014-12-26 upload at 15:22 3.jpg (45.76 KB, download times: 0) download attachment save to album 2014-12-26 upload at 15:22 4.jpg (52.82 KB, download times: 0) download attachment save to album 2014-12-26 upload at 15:22 5.jpg (47.2 KB, download times: 0) download attachment save to album 2014-12-26 upload at 15:22Intuitive design from 80s, Sakurada technology and the details of the modern running shoe cumbersome overload, a simple nylon fabric in the reflected light under the irradiation of metallic luster, and brush the surface fog suede showing a distinct, yet complementary retro look slender collocation, streamline appearance, charm of more than 30 years after today still has a sense of the ancient and the charm. In addition, in recent years, again engraved Sakurada shoes also conform to the trend, to retain the essence of design under the premise, to add color fluorescent colors pop elements, in addition to this pair of shoes last century for younger field clothes, and also enhance leisure fashion between other fit. 6.jpg (126.79 KB, download times: 0) download attachment save Cheap air jordans for sale to album Fall sports players adidas Skateboarding 2014 new color shoes & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2014-06-23 10:00:50 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: sneakerpolitics] Print & nbsp; Close Chinese shoes Network June 23 hearing, in recent years overshadowed by Stan Smith tennis shoe was born to well-known, but the magic is, Stan Smith also in the skateboard industry, also it has a very important position. Recently it released a new 2014 autumn Stan Smith Vulc White / Royal color footwear from the adidas Skateboarding. Stan Smith shoes by the changes come, Stan Smith Vulc skate shoe using the more common "Vulc" design, and in addition to the tongue "Stan Smith" avatar changes tend to be more interesting at the same time, Stan Smith Vulc overall increase original and more simple and smooth, especially fresh season blue texture, it is full of infinite desire on foot. (Media Partner: shoe-like image of ants city shoes) & nbsp; Related news, don't miss it! was born in 1991 the classic running shoes Nike, Air, Icarus, after a lapse of 25 after years of return, and this "Fuchsia Flash" color is more people fondle admiringly. The design of extended retro feel gray white suede shoes with fluorescent green, collocation sideways, and purple tongue and heel's prominent elements, and equipped with Nike; International and comfortable running shoe insole appears. It is reported that this pair of Air Icarus will be from 2 from 15 on Overkill NSW designated retailers for sale. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Saucony Shadow 6000 this season as the sign of running shoes "Ice Pop" to bring the new color of the Vans Japan and GARAGELAND Design Studio again by pushing new products comments on A: Saucony this season as the sign of running shoes Shadow 6000 "Ice Pop" to bring a new color: Vans Japan and GARAGELAND Design Studio again this time by pushing new productsAlthough has entered the off-season, but Nike Kyrie 3 or continue to launch new color. The new model, called Aqua, will debut next month, 15. Green color uppers with black Swoosh, very refreshing summer. 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Nike LeBron Soldier 11 a 2018 year version of Adidas Ultra Boost suspected exposureSports players PUMA R698 "Bright" Summer Series Series & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2015-07-20 10:09:38 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes network July 20 hearing, PUMA classic running shoes R698 recently added this new "Bright" summer series. The use of lightweight wool shoes were made with fresh mint green and understated black minimalist throughout, the former outsole in the same tone echoes, then through the orange lights, two pairs of shoes also are equipped with silvery Trinomic slow epicenter end. (Chinese shoes Network - the most authoritative and most professional Footwear News Brand Recommended: Jin Chang & nbsp; Four Seasons Bear) & nbsp; & nbsp; Duang !! sweep swept away, there are surprises !!! station Related news & nbsp; with the arrival of autumn and winter, camouflage element will undoubtedly once again become the focus of street area, overwhelmed by the nikeid for legendary shoes type air force 1 new woodland and digi Camo customization options. Users can choose low cylinder, cylinder and cylinder high version of the air force 1 is modelled on, and according to their own preferences will cover the various color camouflage pattern uppers. In addition, highlighting the individual identity ID design appears for the first time in the Velcor bandage, opened Velcro will be able to see their own exclusive brand, but also for the "personalized custom service adds more possibilities. Interested friends quickly landed nikeid.com custom exclusive AF1! (Editor: YOYO) (Nakamura Hiroki) led by the Japanese fashion brand visvim recently announced its 2014 winter series of new shoes HI KAPA SKAGWAY. Design from the classic Skagway hi of high-quality canvas material with suede shoes, presented in a Western Cowboy printing design, and finally creating white rubber outsole. Were launched two models of grey and beige. Its pricing is $$570, and it has been in its visvim to start offering, the interest of the friends may wish to pay more attention to. /〉